Tammy Haddix’s 30 years as a Hallmark Artist—more than 20 of them with the Keepsake Studio—have included countless conversations with people who share meaningful stories about her Christmas creations. “A Keepsake ornament is something so special that you keep it forever. Thinking about people bringing my ornaments out every year…I can’t even describe how it feels. It’s very touching and very emotional for me.”